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Published: Nov 24, 2012 07:00 PM
Modified: Nov 24, 2012 09:31 PM

Durham ‘geeks’ create website for charity
Users offer goods, services in exchange for donations to nonprofits
BENEFACTING1-DN-110512-HLL
FemCity Raleigh President Lisa Qualls sits in the sewing room of her Cary home on Nov. 6. FemCity Raleigh is a women's professional group whose members offer their areas of expertise to raise money for local charities through the www.Benefacting.org website. Qualls, a local seamstress, has offered custom pillows, often using her cross-stitching abilities.

 
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In Other Business

•  Latino Community Credit Union recently launched its new website, which includes the new Latino Credit Union Chronicles, a series of member testimonial videos, and an interactive bilingual financial education module.

Filmmaker Rodrigo Dorfman, of Melloweb Multimedia produced the videos. He previously produced the credit union’s financial education films “Angelica’s Dreams” and “Roberto’s Dreams.”

The credit union will continue to hold its free in-person financial education workshops at all of its branches twice a year.

• Eric Toone, a Duke University chemist, educator and entrepreneur who helped build and then lead the U.S. Department of Energy’s research incubator for the past two years, will be the new leader of the university’s Innovation & Entrepreneurship Initiative.

Toone has been on leave from Duke since May 2009 to serve as the principal deputy director of the Department of Energy’s Advanced Research Projects Agency-Energy.

Toone succeeds Kimberly Jenkins, who launched the initiative two years ago before stepping down this summer. Since then, Robert Calderbank, the dean of Natural Sciences, has served as interim director.

•  Southern Bride & Groom, a free bridal magazine and online wedding planning resource, is a Durham-based family business celebrating its 25th anniversary. SB&G is excited to release a behind-the-scenes video of a special Silver Anniversary style shoot, which will be featured in the 2013 edition.

Also in the edition, which will be released in mid-December, will be another shoot showcasing the winners of a 25th Anniversary Real Couples Photo-shoot Contest.

Publisher Donna Parks founded Southern Bride & Groom in Durham in 1986 and still runs the business, alongside daughter and best friend Jenna Parks Olender.


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At first, when friends and fellow Web designers Trevor Little and Brad Lindsay would hang out and write code, they were just entertaining themselves while their wives were busy with graduate school.

“We would just play around with some geeky technology,” Little said.

But last year, their programming began serving a new purpose after their church’s Bible study class began discussing generosity. The Durham men figured they should use their skills to make it easier for people to help charities.

Last year they began building Benefacting, a website that allows a volunteer to offer a service or good to someone who will, in return, give a donation to charity. The volunteer, or “actor” as the person is called, picks the charity and the “sponsor” pays the charity the agreed-upon amount.

After doing a beta launch to get feedback from other members of the Church of the Apostles in Raleigh, Little and Lindsay made the website public in April.

The offers on the website, which so far have been only in North Carolina, range from masonry work to beginner guitar lessons to a freshly baked pound cake.

Using their energy or unwanted belongings, anyone can contribute to a cause, Little said.

“You can put this in front of anyone, and they’d have something they could do,” he said. “If you spend time on a Saturday doing something you love and in the meantime are helping people have fresh water halfway across the world, that’s pretty exciting.”

Members of FemCity Raleigh, a professional women’s group, are among recent actors. This month the women offered services including a life coaching session and media relations training. Each actor chose a charity special to her.

“A lot of our members have busy schedules between work, families and life in general,” said Lisa Qualls, president of the FemCity chapter. “It’s not always easy to schedule as much time as we’d all like to volunteer … The site lets us not only pick how we want to give back but also choose what will be most convenient for our schedules.

“And that’s what we want all women to know – you can always make a difference.”

Qualls, who lives in Cary, offered custom-made pillows and fashion accessories from her business, Monkey Lisa.

A secondary benefit to some actors is the chance to promote their businesses or build their professional reputations, Little said. People who are unemployed could use products or projects as a way to showcase their skills and as fodder for their resumes.

“That’s something you can point someone to,” he said.

The co-founders see Benefacting as a way to turn mundane transactions into powerful acts that help others.

Little uses his first “benefaction” as an example. He advertised an ugly 1950s dresser of which his wife wasn’t too fond.

That created a $50 donation to help bring clean water to a mountainside community in Rwanda.

Little recently moved from Durham to Jacksonville, Fla. He and Lindsay hope to create a second market for Benefacting in northern Florida next. They eventually plan to expand the website to the point where people all over the country can easily spread some generosity.

Sponsors make their donations through PayPal on the Benefacting website. An actor can give to any charity with a PayPal account. Benefacting, a nonprofit organization, collects 15 percent of Benefaction transactions to cover operating costs.

For information, go to benefacting.org.

Jones: jamiekennedyjones@gmail.com
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