Carolina Theatre debuts smaller concert venue

April 1, 2014 

— The Carolina Theatre is bringing performing artists to fans in a way that it never has before.

“Club Carolina” is a new staging concept that allows fans to enjoy performances in a more intimate setting.

During all Club Carolina Series shows, Fletcher Hall will be transformed from a 1,000-seat venue to a cozy, flexible space that accommodates fewer than 500 guests. Fans can enjoy all of the modern amenities and architectural charm that they are accustomed to from the opulent theatre while seeing the series' artists in an intimate room with a club aesthetic.

“We wanted to create a different feel and make the theater as intimate as possible,” said Bob Nocek, president and chief executive officer of Carolina Theatre of Durham.

The first three artists have already been selected for the Club Carolina Series, which will make its debut this month: Ben Taylor, April 9; Ben Sollee, April 18; and Red Baraat, May 7.

The Club Carolina shows will be a continually refreshed series with new artists added in each subsequent season. The series will offer two distinct staging constructions: one with 483 seats, which will use all of the Orchestra Level, and another with 281 seats, which will use only a portion of the level.

“There are a lot of touring artists who haven't reached the level at which they can attract 1,000 fans,” Nocek said.

“The Club Carolina Series is a low-impact way for us to still bring them to Durham.

Tickets for the first three shows in the Club Carolina Series are on sale now at the Carolina Theatre box office, at carolinatheatre.org and Ticketmaster.com.

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